Shift from Print Magazine Hits PC Magazine – Now Online Only
November 22, 2008
Just last week, I wrote a post here on KeySplash Creative Conversations about the shift away from print advertising that is driving many established magazines to resort to layoffs in order to remain profitable. This week, Ziff Davis announced that its 27-year old PC Magazine will no longer be available in print. Instead, PC Magazine will be available online only. The new online version has been rebranded as PCMag.com.
This seems like a natural change since PC Magazine generates 80% of its profits from its existing online content. Also, circulation of PC Magazine has dropped by half over the course of the past decade. However, what other magazines are likely to follow suit? The Christian Science Monitor made inroads in October when it announced the publication would be the first national magazine to move from print to digital only. It will be interesting to see what other companies make the same change for their print magazines.
What do you think? Is there still value to print magazine advertising or is the clock ticking?
Image: PCMag.com
