Keysplash Creative » marketing books

Sneak Peak – Building Brand Value the Playboy Way

Susan Gunelius — Fri, 18 Sep 2009 15:53:10 +0000

KeySplash Creative President and CEO Susan Gunelius’ newest book, Building Brand Value the Playboy Way, will be released this month in the United Kingdom and in October in the United States.

You can read an excerpt of Building Brand Value the Playboy Way from the book’s Introduction on Entrepreneur.com.

When I started writing this book, I already viewed Hugh Hefner as the ultimate brand champion and brand guardian, and when I finished, that opinion had only grown stronger. Building Brand Value the Playboy Way was written for an academic and professional audience, and describes how one man’s idea to create a lifestyle magazine for men in the 1950s turned into one of the most recognized brands in the world. It’s a fascinating story that all branding and marketing students and professionals can learn from.

Building Brand Value the Playboy Way is available on Amazon, Barnes & Noble, Borders, and other book stores (both online and offline).

Read an Excerpt of “Harry Potter – The Story of a Global Business Phenomenon” by Susan Gunelius

Susan Gunelius — Fri, 20 Mar 2009 01:38:59 +0000

The publisher of my book, Harry Potter: The Story of a Global Business Phenomenon, gave me permission to provide an excerpt from the book here on the KeySplash Creative website.

You can read the Introduction here and get an idea of what the book is about. It’s a fascinating branding and marketing story that I truly enjoyed researching and writing!

10 Steps to Effective Marketing by Susan Gunelius on Entrepreneur.com

Susan Gunelius — Thu, 19 Feb 2009 00:35:42 +0000

A new excerpt from my book, Kick-ass Copywriting in 10 Easy Steps, was published on Entrepreneur.com today. The excerpt is titled, “10 Steps to Effective Marketing” and highlights the steps that are the basis for the book.

You can follow the link to read 10 Steps to Effective Marketing or view the PDF.

‘Kick-ass Copywriting in 10 Easy Steps’ Reviewed in Niche Magazine

Susan Gunelius — Thu, 08 Jan 2009 14:50:36 +0000

Kick-ass Copywriting in 10 Easy Steps was the subject of Dominique Covelli’s book review in the Winter 2009 issue of Niche: The Magazine for Progressive Retailers.

In the review, Dominique writes:

“Business owners wear many hats, and for those with more sales savvy than pen savvy, this book is for you. Susan Gunelius’ Kick-ass Copywriting in 10 Easy Steps: Build the Buzz and Sell the Sizzle is an accessible book that makes copywriting less intimidating for writers of all levels.”

You can follow the link to read Dominique’s full review of Kick-ass Copywriting in 10 Easy Steps.

Susan Gunelius Interviewed on ThirdWay Advertising

Susan Gunelius — Wed, 10 Dec 2008 14:15:31 +0000

This week, David Vinjamuri, author of Accidental Branding: How Ordinary People Build Extraordinary Brandsand President of ThirdWay Brand Trainers, published an interview I did with him to discuss my book, Harry Potter: The Story of a Global Business Phenomenon, marketing, blogging and branding.

David asked some great questions and reminded me just how much fun it was to write this book.

You can read the complete interview here.

“Kick-ass Copywriting in 10 Easy Steps” Reviewed on About.com

Susan Gunelius — Mon, 01 Dec 2008 13:53:52 +0000

Today my copywriting book, Kick-ass Copywriting in 10 Easy Steps, was reviewed on About.com by Allena Tapia, the Guide to Freelance Writing.

Allena gave the book 4 out of 5 stars. You can follow the previous link to read the complete review.

I’ve started a blog on Amazon.com to support each of my books:

Kick-ass Copywriting in 10 Easy Steps
Harry Potter: The Story of a Global Business Phenomenon
Google Blogger For Dummies(coming in January 2009)

If you’ve read one of my books and would like to publish a review on your blog, please email the link to me at susan@keysplashcreative.com. I’ll gladly publish an excerpt on Amazon.com with a link back to your site and the review. That’s got to be an incoming link that should help page ranking!