Top 100 Global Marketers and Top Ad Spending Industries

Advertising Age released its annual report of the Top 100 Global Marketers last week, and the 2008 list is very interesting.  Of course, as you’d expect, the list is chock full of consumer products companies and pharmaceutical companies, but I found the amount of money spent when you compare the companies on the list to be very revealing. 

Take a look at the top 10 companies on the list and you’ll see what I mean.

• Procter & Gamble = $9.4 billion in 2007 (up 11.2% from 2006)
• Unilever = $5.3 billion in 2007 (up 16.7% from 2006)
• L’Oreal = $4.3 billion in 2007 (up 12.0% in 2006)
• General Motors = $3.4 billion in 2007 (down 0.9% from 2006)
• Toyota = $3.2 billion in 2007 (up 2.3% from 2006)
• Ford = $3.0 billion in 2007 (ip 4.4% from 2006)
• Johnson & Johnson = $2.4 billion in 2007 (up 7.7% from 2006)
• Nestle = $2.2 billion in 2007 (up 6.6% from 2006)
• Coca-Cola = $2.2 billion in 2007 (up 14.0% from 2006)
• Honda = $2.0 billion in 2007 (up 4.6% from 2006)

Procter & Gamble spent almost double what the next biggest spender, Unilever, spent on advertising in 2007.  That’s a big gap.  Interesting.

I also thought it was interesting that four of the top 10 companies on the list are auto manufacturers, but I suppose that’s a different story entirely.  I’ll save that topic for another post on another day.

The breakdown of ad spending among the top 100 global marketers by industry is also interesting: [Read more]