10 Reasons Your Marketing Messages Stink

November 25, 2009

Entrepreneur_10_Reasons_Your_Marketing_Messages_Stink_200pxMy latest article is live on Entrepreneur.com.  It’s called 10 Reasons Your Marketing Messages Stink, and I look at the craft of writing effective copy from a different perspective than you might be used to.

You can check it out here.

What do you think is the main reason marketing copy is ineffective?  Leave a comment and share your thoughts!

5 Myths that Can Kill Your Marketing Copy

July 12, 2009

entrepreneur_5_myths_kill_marketing_copy200pxDo you know the 5 myths that can destroy your advertising or marketing messages?  Find out what they are and how to avoid them in my new article on Entrepreneur.com.  Follow the link to read the 5 Myths that Can Kill Your Marketing Copy.

Are there any other myths you’d add to the list?