Keysplash Creative » marketing innovation http://keysplashcreative.com Fri, 25 Jun 2010 15:54:59 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 11 Phrases that Destroy Brand and Marketing Innovation http://keysplashcreative.com/11-phrases-that-destroy-brand-and-marketing-innovation/ http://keysplashcreative.com/11-phrases-that-destroy-brand-and-marketing-innovation/#comments Tue, 25 Nov 2008 01:47:12 +0000 Susan Gunelius http://keysplashcreative.com/?p=521 I wrote a post for Corporate Eye today that I want to share with my readers on KeySplash Creative Conversations as well.  It’s called 11 Phrases that Destroy Brand Innovation. 

In the post, I share 11 of those phrases that anyone who has ever sat through a corporate marketing meeting is sure to have heard before – probably too many times to count. 

Here are a few of my favorites:

  • Nobody wants that.
  • We’ve already tried that.
  • Who’s going to take the blame if it doesn’t work?

Take a look at my post on Corporate Eye and share your additions to the list of phrases that destroy brand or marketing innovation.  Or leave a comment here on KeySplash Creative Conversations with your brand and marketing innovation killers. 

Come on.  You know you have some to share!

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