Weekly Wrap up – Marketing and Branding

Check out Susan Gunelius’ articles and posts published across the Web this week:

Corporate Branding and Marketing

• Branding from Within: The Importance of Internal Brand Building
• Brands Really Can Connect with Consumers through Online Video Ads
• Apple and Google – Friends or Foes?

Small Business Branding and Marketing

• 20 Questions to Ask and Requirements to Define before You Hire a Business Blogger
• 6 Twitter Apps to Track Your Twitter Performance

Copywriting

• 3 Ways to Move Consumers to Action

Weekly Wrap-up — Marketing, Branding and More

Check out Susan Gunelius’ articles and posts published across the Web this week:

Corporate Branding and Marketing

• Early Adopters have Significant Influence on Brand Success
• Potato Chips and Flickr – A Happy New Social Media Marketing Tactic
• Are You Talking to the Right People about Your Brand Online?

Small Business Branding and Marketing

• Why Your Local Business Must be Online and 20 Easy Ways to Do It
• Affordable and Targeted Small Business Advertising on Facebook
• 3 Reasons Your Small Business Should Have a Mobile App

Women in Business and Careers

• Inspiring Women Business Leaders – Christie Hefner

Grammar Rules It’s Okay to Break in Copywriting

This week, I published an article on Entrepreneur.com about grammar rules that are ok to break in copywriting. In the article, I identify five specific rules that copywriters can break, but I also mention that you must write copy that speaks to your audience in terms they’ll respond to.

You can follow the link above to read the complete article, and of course, you can learn more in my book, Kick-ass Copywriting in 10 Easy Steps.

Image: Entrepreneur.com