Microsoft’s Latest Misguided Marketing Effort – A Clothing Line

Bet you never thought you’d hear that Microsoft is launching a clothing line? 

But it gets even better (or worse, I suppose would be more accurate).  Microsoft is launching a clothing line and turned to rapper Common to help.  Apparently, Common would ad “street-cred” to Microsoft’s new line of T-shirts imprinted with phrases that celebrate Microsoft’s heyday. 

It reminds me of that old Sesame Street clip with Cookie Monster singing, “one of these things just doesn’t belong,” but in this case, none of these things just doesn’t belong.

Oh my.  Where to begin?  According to an article in Ad Age, Microsoft’s T-shirt line is an extension of its advertisements that responded to the very popular Mac vs. PC commercials.  Well, the Microsoft commercials were not particularly successful, so why not launch a T-shirt line?  You can see the logic, can’t you?  Neither can I. [Read more]