But it gets even better (or worse, I suppose would be more accurate).  Microsoft is launching a clothing line and turned to rapper Common to help.  Apparently, Common would ad “street-cred” to Microsoft’s new line of T-shirts imprinted with phrases that celebrate Microsoft’s heyday. 

It reminds me of that old Sesame Street clip with Cookie Monster singing, “one of these things just doesn’t belong,” but in this case, none of these things just doesn’t belong.

Oh my.  Where to begin?  According to an article in Ad Age, Microsoft’s T-shirt line is an extension of its advertisements that responded to the very popular Mac vs. PC commercials.  Well, the Microsoft commercials were not particularly successful, so why not launch a T-shirt line?  You can see the logic, can’t you?  Neither can I.

Don’t get me wrong.  I’m sure there are some people out there who can’t wait to get their hands on a T-shirt with “DOS” imprinted on it or a Bill Gates mugshot T-Shirt (note sarcasm), but this seems like a pathetic effort to me.  Is this really the best Microsoft could come up with?  There are so many things wrong with this plan that I don’t even know where to begin.  I’m not saying it will completely fail, but there are just so many better ways to invest time and effort.

What do you think?  Leave a comment and help me understand.  I’m at a loss.

Image: Microsoft via AdAge.com