Keysplash Creative » package design

Sprite Green Packaging Mimics Lemon Juice

Susan Gunelius — Sun, 21 Dec 2008 15:59:04 +0000

I’m not sure if it was intentional or not, but the packaging for Coca-Cola’s new Sprite Green product looks a lot like a lemon juice bottle (at least from a distance). It could be an intentional subconscious connection to the “naturalness” of Sprite Green which does contain 5% lemon juice, or it may have been a mistake. Either way, it’s a nice package.

I suppose the bigger question is whether ten years from now we’ll learn that Truvia (the natural sweetener used in Sprite Green instead of sugar or an artificial sweetener) is actually bad for you, like saccharine and some other artificial sweeteners. That’s another story entirely though.

What do you think of the packaging for Sprite Green? By the way, here are some lemon juice bottles for comparison.

Hat tip to The DieLine for this post topic.

Innovative Package Design Let’s Users Paint Nails on the Go

Susan Gunelius — Wed, 03 Dec 2008 01:15:38 +0000

A new line of Karpati nail care products is innovative in two ways. First, it’s free from harmful chemicals used in many nail care products, and second, the packaging is just plain cool!

Check out the picture of the Karpati nail polish bottle (courtesy of The Dieline). The unique bottle fits over the user’s fingers like a ring, so a person can do his or her nails just about anywhere!

The Karpati website reports that the package design is included in the ‘Design Collection’ at the Museum of Modern Art in New York.

What do you think of this package design? I don’t think I’d actually use it, but I can think of a number of people who would want to try it out!

Image: Karpati

Compostable Packaging Gains Speed as Green Business Trend

Susan Gunelius — Mon, 01 Dec 2008 00:47:26 +0000

Compostable packaging isn’t new, but developing a set of standards for compostable packaging, particularly home-composting, is still fairly new. A standard and logo has been in place (called the Seedling logo – pictured) that denotes packaging that is suitable for composting in centralized facilities (e.g., on ships), but starting in 2009, a new logo will appear on packages deemed suitable for disposal in home composting-machines.

Retailers are keen to jump on the bandwagon to reduce packaging waste, so don’t be surprised if you start to see the new logo more frequently as 2009 progresses. It seems “biodegradable” is no longer good enough, and “home-compostable” is the term of the future.

According to an article on LetsRecycle.com, National Non-Food Crops Centre (an independent advisory board on plant-based renewable materials), the Association for Organics Recycling (AFOR), Waste & Resources Action Programme, and the Green Alliance (an environmental advisory group) are working together to design a logo that will identify home-compostable packaging.

Rumor has it the new logo will incorporate parts of the Seedling logo. What do you think? What should the logo look like?

Image: LetsRecylce.com

Pepsi Through the Years – The Brand Moves On

Susan Gunelius — Tue, 04 Nov 2008 20:45:45 +0000

Pepsi has officially launched its new logo and package designs. As part of the move to the new look, PepsiCo released a video that shows the evolution of the Pepsi logo and package design. It’s a somewhat nostalgic look at branding history.

I’m not completely sold on the new Pepsi logo and package design. The entire look seems too reminiscent of RC Cola to me. It just doesn’t seem distinct enough to warrant a redesign. I certainly wouldn’t confuse the two brands, but I would have liked to have seen something bolder and more unique from Pepsi. What do you think?

Images: Pepsi, RC

Pentawards for Package Design 2008 Winners Announced

Susan Gunelius — Sat, 01 Nov 2008 23:12:05 +0000

This news comes courtesy of my favorite package design blog, The Dieline. The winners of the 2008 Pentawards for package design have been announced, and there are some highly creative designs included in the mix. There is some consistency however in terms of trying to use unique bottle designs in the beverage category and clean, crisp designs across all categories.

I think my favorite is the humorous packaging for Tesco chips that features a character called “The Bandito”. The funny part is the way The Bandito’s clothes and accessories change depending on which flavor of chips package he adorns. Very clever and memorable!

I also like the unique packaging for Spark laundry detergent out of Korea. Turning the package into a mini washing machine replica is so simple yet so effective.

You can see all the winners on The Dieline. Which is your favorite and why? Leave a comment and share your opinion.

Images: Thedieline.com