Keysplash Creative » Packaging

Elements of Islay Whiskey – Poisonous Packaging or Not?

Susan Gunelius — Wed, 04 Mar 2009 03:08:07 +0000

I read a great post on The Dieline today and had to write about it here to find out what everyone thinks about the packaging for the Elements of Islay Whiskey. In a hat tip to the product name – the “Elements” of Islay Whiskey, the package labels are designed to look like they came from the periodic table of elements. Even the bottle shape has a chemical feel to it reminiscent of high school chemistry class.

When I first saw the picture of the Elements of Islay Whiskey packaging, I thought the bottles contained a poison or harsh chemical. It wasn’t until I clicked through to see the image on Liqurious.com that I realized what is in the bottles is actually whiskey. Of course, whiskey certainly could be poisonous, but that’s a topic for another blog and blogger to tackle. I’m just interested in the effectiveness of the packaging from a branding and marketing perspective.

What do you think? I have to admit that this packaging would probably stand out on a liquor store shelf, but I wonder what type of customer would be compelled to purchase it and try it after seeing this packaging. It might as well have a skull and cross bones on it. Is the customer demographic that would be moved to action and make a purchase based on this packaging the target market that the company behind the Elements of Islay Whiskey, Specialty Drinks Ltd., wants to attract? Does the price point match the brand message that the packaging communicates?

So what do you think?

Sprite Green Packaging Mimics Lemon Juice

Susan Gunelius — Sun, 21 Dec 2008 15:59:04 +0000

I’m not sure if it was intentional or not, but the packaging for Coca-Cola’s new Sprite Green product looks a lot like a lemon juice bottle (at least from a distance). It could be an intentional subconscious connection to the “naturalness” of Sprite Green which does contain 5% lemon juice, or it may have been a mistake. Either way, it’s a nice package.

I suppose the bigger question is whether ten years from now we’ll learn that Truvia (the natural sweetener used in Sprite Green instead of sugar or an artificial sweetener) is actually bad for you, like saccharine and some other artificial sweeteners. That’s another story entirely though.

What do you think of the packaging for Sprite Green? By the way, here are some lemon juice bottles for comparison.

Hat tip to The DieLine for this post topic.

Over 1,000 Brands Per Day and Counting

Susan Gunelius — Sun, 21 Dec 2008 02:21:51 +0000

In case anyone hasn’t seen it yet, I have to share Tanner Woodruff’s homework for a course in the Visual Communication Design program at Arizona State University. He was asked to create a clock and retail or shipping packaging for that clock for the industry of his choice. Tanner chose to create a clock for identity designers. He logged all 1,035 brands he interacted with in a 24-hour period (at least as many as he could write down) then created a clock to represent those brand interactions.

It’s so interesting to see one person’s daily interaction with brands visually like this. You can follow the link to view more pictures of Tanner’s brand clock and the packaging for the brand clock and to read about how he came to create it.

Hat tip to Brand New for this post topic.

Image: Tanner Woodruff

Innovative Package Design Let’s Users Paint Nails on the Go

Susan Gunelius — Wed, 03 Dec 2008 01:15:38 +0000

A new line of Karpati nail care products is innovative in two ways. First, it’s free from harmful chemicals used in many nail care products, and second, the packaging is just plain cool!

Check out the picture of the Karpati nail polish bottle (courtesy of The Dieline). The unique bottle fits over the user’s fingers like a ring, so a person can do his or her nails just about anywhere!

The Karpati website reports that the package design is included in the ‘Design Collection’ at the Museum of Modern Art in New York.

What do you think of this package design? I don’t think I’d actually use it, but I can think of a number of people who would want to try it out!

Image: Karpati

Pentawards for Package Design 2008 Winners Announced

Susan Gunelius — Sat, 01 Nov 2008 23:12:05 +0000

This news comes courtesy of my favorite package design blog, The Dieline. The winners of the 2008 Pentawards for package design have been announced, and there are some highly creative designs included in the mix. There is some consistency however in terms of trying to use unique bottle designs in the beverage category and clean, crisp designs across all categories.

I think my favorite is the humorous packaging for Tesco chips that features a character called “The Bandito”. The funny part is the way The Bandito’s clothes and accessories change depending on which flavor of chips package he adorns. Very clever and memorable!

I also like the unique packaging for Spark laundry detergent out of Korea. Turning the package into a mini washing machine replica is so simple yet so effective.

You can see all the winners on The Dieline. Which is your favorite and why? Leave a comment and share your opinion.

Images: Thedieline.com