Pepsi Appeals to a New Generation
January 21, 2009
Have you seen the new Pepsi commercial? I love it. Pepsi has used the word “generation” in its copy for many decades in an ongoing attempt to keep its brand relevant to new generations of audiences. Some attempts have worked and others have not been as successful. I really like this ad which recreates moments in history showing that Pepsi has been around for all of them.
What do you think? You can check the new ad out below.
Lower Income Consumers Can Still Afford Their iPhones
October 31, 2008
The economy might be tanking, but consumers earning less than the national median household income can still find money to buy iPhones. Apple must be pleased.
According to a new study by comScore, as the economy sinks lower, iPhone sales move in an inverse direction among consumers as follows:
- 48% increase in purchases since June 2008 among consumers earning between $25,000-$50,000 annually
- 46% increase in purchases since June 2008 among consumers earning between $25,000-$75,000 annually
- 16% increase in purchases since June 2008 among consumers earning under $25,000 annually [Read more]
