PETA Launches Distasteful Tiger Woods Ad
February 25, 2010
I’ve written about my disliking of PETA’s marketing strategies in the past (you can read those posts here, here and here). This week, PETA launched a new billboard ad that truly takes the cake in terms of being downright distasteful.
Unless you’ve been living under a rock, you’ve probably heard about Tiger Woods’ infidelity. PETA seems to have decided that Tiger Woods’ family problems is the perfect fodder for a new billboard, which will be rolled out in Tiger’s own town, Windermere, Florida right where he, his wife, and his children (albeit to young to read, but that’s not really the point) can see it. You can check it out below.
According to Virginia Fort, a PETA campaigner involved in the ad’s creation, the billboard ad is, “a fun, tongue-in-cheek approach. … We’re sure Tiger will appreciate our attempt — from a story that’s distracted the world and followed Tiger — to turn it into something positive for little tigers.” (via The Orlando Sentinel)
I think that’s the worst attempt at justification I’ve heard in a long time. I wonder if Tiger Woods will sue, and I wonder how many people PETA will offend with this “tongue-in-cheek” ad. What do you think?
