5 Great Marketing, Branding and Advertising Blogs You Might Not Be Reading
March 30, 2009
I’ve been meaning to write this post for a long time, and today is the day I decided to sit down and do it. There are so many great blogs about marketing, branding, advertising, design, and so on that don’t get the praise or traffic they deserve. Following is a list of marketing-related blogs that are so much fun to read, and you might not even know about them yet:
Prescott Perez-Fox’s blog provides his common sense, often amusing take on the world of branding. Prescott is wise beyond his years when it comes to branding, and I love reading his insights.
Brad Choma is a designer who has done work for major brand such as Lysol and Heineken. He writes his blog to share his thoughts and opinions on the world of design — from logos to packaging and everything in between. I love his blunt, often sarcastic and always amusing, take on the world of advertising.
I love this blog, which I found through Brad Choma of Angry Lush. Your Logo Makes Me Barf does to logo design what Perez Hilton does to celebrity antics. It’s very blunt, borderline crude, and just plain funny. If you want to know what not to do with logo design, check out this blog.
I love the blog from leading branding company Siegel & Gale. The Siegel & Gale philosophy embraces simplicity in marketing and branding, and I am a huge advocate of common sense, simple marketing, too. It’s not surprising that I like this blog! Read my interview with Alan Siegel of Siegel & Gale.
This is a great blog written by SEO experts who provide a useful SEO tip everyday. It’s a must-read for online marketers who need to boost their SEO knowledge. I like that it’s written in plain English, so anyone can understand and implement the suggested tips.
Brand Transparency – A Conversation with Alan Siegel of Siegel & Gale
January 28, 2009
Last week, I received a copy of Siegel & Gale’s report, “Siegel & Gale Simplicity Survey: A Clarion Call for Transparency.” If you know anything about me, then you know that I am a big advocate of simple, clear and straightforward marketing messages and using common sense in marketing. I’m anti-shock advertising and hard sales messages. Consumers don’t have time to translate corporate rhetoric to try to figure out what you’re telling them. If you don’t get your message across quickly, you’ve wasted your time and money. Never has the need to be transparent been more crucial than it is during an economic downturn when consumers are actively searching for honest companies to do business with.
Reading the report by Siegel & Gale put hard numbers around much of what I always preach to clients. In short, consumers want simple language, honesty and clarity from brands. After reading the report, I was lucky enough to secure a few minutes of Alan Siegel’s, Chairman and CEO of Siegel & Gale, time to talk about his position on simple and transparent marketing.
I asked Alan what steps companies should take first to reposition themselves as transparent. His response was to focus on the inside first. In other words, policies must be set for developing clarity. He indicated that much of the information companies provide to employees (and customers, for that matter) is self-serving with little personality. [Read more]
