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	<title>Keysplash Creative &#187; songsmith</title>
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		<title>Songsmith Ads &#8211; Microsoft&#8217;s Latest WTF Moment</title>
		<link>http://keysplashcreative.com/songsmith-ads-microsofts-latest-wtf-moment/</link>
		<comments>http://keysplashcreative.com/songsmith-ads-microsofts-latest-wtf-moment/#comments</comments>
		<pubDate>Tue, 27 Jan 2009 14:12:34 +0000</pubDate>
		<dc:creator>Susan Gunelius</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[microsoft ads]]></category>
		<category><![CDATA[microsoft commercials]]></category>
		<category><![CDATA[microsoft songsmith]]></category>
		<category><![CDATA[songsmith]]></category>

		<guid isPermaLink="false">http://keysplashcreative.com/?p=810</guid>
		<description><![CDATA[I was left nearly speechless as I watched Microsoft&#8217;s most recent demonstration of total lameness; however, I was able to utter the words that no advertiser wants to hear at the end of one of their ads, &#8220;WTF?&#8221; 
Check out Microsoft&#8217;s new &#8220;pseudoinformercial&#8221; for Songsmith below.  I forced myself to sit through the torture, and it [...]]]></description>
			<content:encoded><![CDATA[<p>I was left nearly speechless as I watched Microsoft&#8217;s most recent demonstration of total lameness; however, I was able to utter the words that no advertiser wants to hear at the end of one of their ads, &#8220;WTF?&#8221; </p>
<p>Check out Microsoft&#8217;s new &#8220;pseudoinformercial&#8221; for <a href="http://research.microsoft.com/en-us/um/redmond/projects/songsmith/" target="_blank">Songsmith</a> below.  I forced myself to sit through the torture, and it was exactly that &#8211; torture. This effort marks one more thing to add to the list of Microsoft&#8217;s complete inability to understand the marketplace.</p>
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<p>What do you think? Are you running to try Songsmith after watching this video or staring at your screen in utter amazement of Microsoft&#8217;s latest failed attempt to connect with just about anyone?</p>


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