10 Common and Effective Emotional Triggers to Boost Your Copywriting

My latest article for Entrepreneur.com has been published.  This time, I explain how appealing to consumers’ emotional triggers can make your copywriting more effective, which is something I go into in greater detail in my book, Kick-ass Copywriting in 10 Easy Steps.

You can follow the link to read my article on the Entrepreneur website: 10 Common and Effective Emotional Triggers.

10 Marketing Trends for 2010

My 10 marketing trends for 2010 were published on Entrepreneur.com.

If you’ve been reading my content for any length of time, then you can assume the word ‘transparency’ is probably included in that list, and guess what?  You’re right!  I won’t give the rest away though.  Follow the link above to read the complete article.

What’s your prediction for marketing trends in 2010?  Leave a comment and share your thoughts.

Building Brand Value the Playboy Way Review

Mary Emma Allen of b5media’s HomeBizNotes.com blog published a review of my latest book, Building Brand Value the Playboy Way, last week, which I’d like to share with you.

You can read the full review here!

20 Must Read Branding Articles of 2009

I write about corporate branding for a fantastic organization called Corporate Eye, and this week, I published a list of what I think were my 20 must read blog posts about branding that I wrote for the Corporate Eye blog in 2009.

While I can’t republish the articles here on KeySplash Creative Conversations, I can provide the link to my list of the top 20 must read branding articles of 2009 that I wrote for Corporate Eye.

I’m going to be publishing my list of the top 10 branding and marketing communications trends for 2010 in January and February on Entrepreneur.com, so stay tuned for those lists!

5 Most Listened to Podcasts in 2009

Anna Farmery of The Engaging Brand blog and podcast published a list of the 5 most listened to podcasts that she hosted in 2009, and I’m happy to announce that one of the podcasts that I particpated in with Anna ranked at the top of the list.

In this particular podcast, I spoke with Anna about my book, Kick-ass Copywriting in 10 Easy Steps, and the craft of creating compelling and effective marketing communications.  You can listen to my podcast here.

Check out the list of the top 5 podcasts on The Engaging Brand in 2009 below.  There are some great discussions!

1. Susan Gunelius with Tips on Business Writing
2. Sydney Finkelstein on Why Good Leaders Make Bad Decisions
3. Costas Kataras on Are we facing the death of the brand
4. Roz Savage on Facing the Fear
5. Roy Spence on Its not what you sell
   

Also, check out Anna’s blog for a list of the top 5 podcasts on The Engaging Brand of all time for more great conversations!

10 Reasons Your Marketing Messages Stink

My latest article is live on Entrepreneur.com.  It’s called 10 Reasons Your Marketing Messages Stink, and I look at the craft of writing effective copy from a different perspective than you might be used to.

You can check it out here.

What do you think is the main reason marketing copy is ineffective?  Leave a comment and share your thoughts!

Dan Schawbel Interviews Susan Gunelius about Hugh Hefner, Playboy and Harry Potter

This week, I answered some questions posed to me by Dan Schawbel of Personal Branding Blog about my new book, Building Brand Value the Playboy Way, and my book about the Harry Potter brand, Harry Potter: The Story of a Global Business Phenomenon.

You can read the full interview on Dan’s blog and learn how Hugh Hefner, Playboy and Harry Potter are connected in terms of branding strategy.

Bet you never thought you’d hear that Playboy and Harry Potter can be compared to each other!

Here’s a brief excerpt from the interview:

Dan Schawbel: What branding lessons can we learn from Playboy and Harry Potter?

Susan Gunelius: I think the biggest similarity between the Playboy and Harry Potter brands is the importance of having a brand champion and brand guardian at the helm. Both Playboy and Harry Potter have two of the strongest brand champions and advocates leading the way — Hugh Hefner and J.K. Rowling. Both resolutely defend their brands just as much as they promote them.

Read the rest here.

Building Brand Value the Playboy Way – Now Available in Book Stores and Online

My new book, Building Brand Value the Playboy Way, was released this month through Palgrave Macmillan.  It’s available through online book sellers such as Amazon, Barnes & Noble, and Borders as well as in stores.

This was an incredibly interesting story to research and to tell.  You can read an excerpt here.

If you have a chance to read it, stop back by and let me know what you think or leave a review on Amazon and share your thoughts.

Sneak Peak – Building Brand Value the Playboy Way

KeySplash Creative President and CEO Susan Gunelius’ newest book, Building Brand Value the Playboy Way, will be released this month in the United Kingdom and in October in the United States.

You can read an excerpt of Building Brand Value the Playboy Way from the book’s Introduction on Entrepreneur.com.

When I started writing this book, I already viewed Hugh Hefner as the ultimate brand champion and brand guardian, and when I finished, that opinion had only grown stronger. Building Brand Value the Playboy Way was written for an academic and professional audience, and describes how one man’s idea to create a lifestyle magazine for men in the 1950s turned into one of the most recognized brands in the world. It’s a fascinating story that all branding and marketing students and professionals can learn from.

Building Brand Value the Playboy Way is available on Amazon, Barnes & Noble, Borders, and other book stores (both online and offline).

Google Blogger for Dummies Reviewed by About.com Guide to Google Marziah Karch

Marziah Karch, the About.com Guide to Google, reviewed my book, Google Blogger For Dummies, and gave it 4.5 out of 5 stars!

You can follow the link to read Marziah’s full review of Google Blogger for Dummies.

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