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August 9, 2009 By Susan Gunelius

Take the Test – Are You Left-Brained or Right-Brained?

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Marketers typically fall into one of two categories — the more creative, left-brained marketers and the more analytical right-brained marketers.  There is an image that circulates around the Web every few months tah will tell you in seconds whether you’re left-brained or right-brained.

Give the test a try by looking at the female figure dancing in the picture below.  Is she turning clockwise or counter-clockwise?  Once you decide, find out what your choice means after the jump.

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Apparently, if you see the dancer turning clockwise, then you are right-brained, and if you see her turning counter-clockwise, you are left-brained.

Right-brained people are said to be more creative with a focus on language, writing, etc.  Left-brained people are said to think in a more linear fashion with a focus on numbers, logic and analysis.

That distinct difference between right-brained and left-brained people can be seen clearly within the fields of marketing and branding.  Which are you?  Do you think this simple test is accurate?  What if you can make it go both ways like I can?  Does that mean you’re insane?

Check out my post later this week, which will talk about another distinct difference between marketers.

Images: Flickr and BrandweekNRX

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Susan Gunelius

Susan Gunelius

Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.

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Filed Under: Blog, Just for Fun Tagged With: brand personality, left-brained, marketing personalities, right-brained

Comments

  1. Prescott Perez-Fox says

    August 9, 2009 at 2:09 pm

    This image always freaks me out. Initially, it looks clockwise, but if I concentrate hard, it flips and rotates counter-clockwise … but then if I blink it away, it reverts to clockwise.

  2. Susan Gunelius says

    August 12, 2009 at 5:48 pm

    Prescott, the same thing happens to me. Perhaps we’re both crazy! 🙂

  3. Linda McWha says

    August 12, 2009 at 5:58 pm

    I watched the image very carefully and believe that it is designed to deliberately alter direction. I watched her change direction right in the middle of a turn.

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