Last month, my ninth book was published — The Complete Idiot’s Guide to LinkedIn — and it’s now available through all online and offline booksellers.
While this book is intended for LinkedIn beginners, it includes far more information about using LinkedIn as part of a career and business growth plan than typical “beginner” books offer. For example, you’ll learn how to establish a powerful LinkedIn presence, attract a following, promote yourself, your business, or your brand, and reach your goals.
I’m a marketer, so even the books that I write about technology always have a heavy focus on using technology to grow a business or personal brand. LinkedIn can be a powerful social media marketing tool, which is just one of the primary messages I tried to communicate in The Complete Idiot’s Guide to LinkedIn. The book is broken down into five main parts:
- Part 1: Carving out Your Space on LinkedIn
- Part 2: Building Your Reputation and Community
- Part 3: Marketing Yourself Through LinkedIn
- Part 4: Using LinkedIn for Job Searching and Hiring
- Part 5: Analyzing and Retooling Your LinkedIn Strategy
A lot of people have LinkedIn Profiles, but only a small percentage of LinkedIn members truly leverage all the features and opportunities that LinkedIn provides. My goal in writing The Complete Idiot’s Guide to LinkedIn was to show readers how useful the most popular professional social networking site can truly be in helping them reach their career and business goals.