http://keysplashcreative.com/use-the-brand-perception-snap-to-develop-your-brand-strategy/ The key to your success Tue, 24 Apr 2012 12:17:11 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://keysplashcreative.com/use-the-brand-perception-snap-to-develop-your-brand-strategy/comment-page-1/#comment-25651 Susan Gunelius Sat, 12 Jun 2010 14:38:08 +0000 http://keysplashcreative.com/?p=1991#comment-25651 @Chris Affil, Thank you so much for joining the conversation! I absolutely agree with you on the Volvo example. I often use that example in my speeches! @Chris Affil, Thank you so much for joining the conversation! I absolutely agree with you on the Volvo example. I often use that example in my speeches!

]]> http://keysplashcreative.com/use-the-brand-perception-snap-to-develop-your-brand-strategy/comment-page-1/#comment-25639 Chris Affil Sat, 12 Jun 2010 11:58:52 +0000 http://keysplashcreative.com/?p=1991#comment-25639 ...those are vary valid points indeed, because once you have a brand perception from the customer the perception is often more powerful than the facts, like in the car industry, by car saftey everyone thinks of Volvo, sure they are very safe cars, but other brands are just as safe or even safer (like the recent Honda crash tests showed), but the customer has the "perception" Volvo is the safest car..., anyway thanks for a real interesting blog (first time visitor) …those are vary valid points indeed, because once you have a brand perception from the customer the perception is often more powerful than the facts, like in the car industry, by car saftey everyone thinks of Volvo, sure they are very safe cars, but other brands are just as safe or even safer (like the recent Honda crash tests showed), but the customer has the “perception” Volvo is the safest car…, anyway thanks for a real interesting blog (first time visitor)

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