In an effort to raise more money to keep the $30 million per year Vatican Radio alive, the Vatican will begin accepting advertising. An Italian electricity company was the first to sign on to place ads on Vatican Radio, but the doors are open for advertisers around the world to snatch a piece of the Catholic media pie.
Frankly, I think the Vatican has bigger problems to focus on than trying to keep Vatican Radio alive. Selling advertising isn’t going to fix the bigger problems they face. Don’t get me wrong, I’m sure the spots will sell. But it’s a band-aid. What do you think?