http://keysplashcreative.com/when-the-world-is-unstable-brands-have-success-returning-to-the-past/ The key to your success Wed, 28 Dec 2011 22:52:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://keysplashcreative.com/when-the-world-is-unstable-brands-have-success-returning-to-the-past/comment-page-1/#comment-4380 Scott Mon, 06 Jul 2009 14:55:55 +0000 http://keysplashcreative.com/?p=1402#comment-4380 I would think incorporating them in your message is more important. Some folks in the know, might think recycling the logo, is just that, recycling; with no willingness injected into the effort. I would think incorporating them in your message is more important. Some folks in the know, might think recycling the logo, is just that, recycling; with no willingness injected into the effort.

]]> http://keysplashcreative.com/when-the-world-is-unstable-brands-have-success-returning-to-the-past/comment-page-1/#comment-4236 Susan Gunelius Fri, 03 Jul 2009 02:29:46 +0000 http://keysplashcreative.com/?p=1402#comment-4236 Steve, That's a good point. I don't really know why they changed the blue. Frankly, I prefer the old blue. The new one is a bit too Process Blue AT&T circa 1989 to me, but of course, I'm only seeing it onscreen. Perhaps it's better in print. I'm not sure what the actual PMS is. I can understand making the 6 a bit heavier/bolder though. I can't imagine how difficult it must have been to reproduce the original 6 at very small sizes - some of the lines were very, very thin! Steve,
That’s a good point. I don’t really know why they changed the blue. Frankly, I prefer the old blue. The new one is a bit too Process Blue AT&T circa 1989 to me, but of course, I’m only seeing it onscreen. Perhaps it’s better in print. I’m not sure what the actual PMS is. I can understand making the 6 a bit heavier/bolder though. I can’t imagine how difficult it must have been to reproduce the original 6 at very small sizes – some of the lines were very, very thin!

]]> http://keysplashcreative.com/when-the-world-is-unstable-brands-have-success-returning-to-the-past/comment-page-1/#comment-4223 Steve Smith Thu, 02 Jul 2009 18:54:30 +0000 http://keysplashcreative.com/?p=1402#comment-4223 Almost identical - so I would ask, why not just revert back to the original unchanged? Looks like the color of the basketball is lighter and a slight variation in the type font, but only on the "6." Beyond that, I don't see anything. Almost identical – so I would ask, why not just revert back to the original unchanged? Looks like the color of the basketball is lighter and a slight variation in the type font, but only on the “6.” Beyond that, I don’t see anything.

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