My latest copywriting article was published on Entrepreneur.com yesterday. This article talks about 10 Advertising Words to Avoid in 2009.
While the article is written with an eye to marketing in 2009, the list is actually an evergreen one, meaning most of the words on the list are words that you should always try to avoid in your copywriting. For example, words like “that” and “really” are just a waste of space when it comes to copywriting. That’s true anytime, not just in 2009.
You can read the full article here.
What do you think? What words do you hope to never see in advertising again?
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Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
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I think business owners should reconsider the word “SALE” , I see it on every door and window of the businesses in Denver now, and that simply means people will quit seeing it. I found myself more interested in the stores that didn’t have a SALE going on. The worn out words, ontime, guarantee, low prices, etc, are just table stakes now (the price to get into the game). Businesses that thrive in this recession are going to have to do better than “SALE” We really like your word by the way!