My 10 marketing trends for 2010 were published on Entrepreneur.com.
If you’ve been reading my content for any length of time, then you can assume the word ‘transparency’ is probably included in that list, and guess what? You’re right! I won’t give the rest away though. Follow the link above to read the complete article.
What’s your prediction for marketing trends in 2010? Leave a comment and share your thoughts.
Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
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Peace of mind, something customers could definitely use right now. Here in Germany, Merck, the world’s oldest chemical company (EMD in the States), has been plugging away it at for a good year or so. On products as well as at a corporate level.
For 2010 and beyond I reckon a lot of messaging will focus on “restraint”, riding on the back of naughty banks, overindulgence, fat-cat director payouts etc. Even poor old Prince Charles is being told to cancel skiing holidays.
If Kondratiev with his famous economic wave is anything to go by, in the 2010s we’ll have reached saturation point again…
I completely agree, Alex. Restraint is a big one and will dominate a lot of marketing messages in 2010!