I put together a list of 10 marketing trends for 2011 that you can read on Entrepreneur.com. In my article I explain,
“As the global economy struggles to correct itself, and social-media marketing becomes a strategic imperative, small businesses will have exciting opportunities to expand in new directions this year.
“The need for trust, value and brand transparency, among other trends from last year, are just as important today. But the current shift to geotargeting, mobile marketing and online reputation management require that small businesses modify their plans to surpass competitors.”
Here’s a preview of my 10 marketing trends for 2011:
- Number of followers is irrelevant.
- It’s the year of the niche.
- Content is key.
- Budgets shift to social media and digital marketing.
- Reputation matters.
- Diversify to connect with more people. There’s more to the social Web than Facebook and Twitter.
- Time to go mobile.
- Localization is hot.
- Offline, online and mobile integration is a requirement.
- Co-marketing opens new doors and reduce costs.
Each of the above statements matches up with the list in my 10 Marketing Trends for 2011 where you can get all the details.
What do you think is the top marketing trend for 2011? Leave a comment and share your thoughts.
Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
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Excellent list Susan. I’m curious on what you actually mean by “co-marketing” on your last trend? See you soon! ~Paul
Thank you, Paul. By co-marketing, I mean partnering with other businesses (with complementary target audiences) on marketing initiatives to share costs, boost reach, and increase return on investment.