11 Phrases that Destroy Brand and Marketing Innovation

I wrote a post for Corporate Eye today that I want to share with my readers on KeySplash Creative Conversations as well. It’s called 11 Phrases that Destroy Brand Innovation.

In the post, I share 11 of those phrases that anyone who has ever sat through a corporate marketing meeting is sure to have heard before – probably too many times to count.

Here are a few of my favorites:

Nobody wants that.
We’ve already tried that.
Who’s going to take the blame if it doesn’t work?

Take a look at my post on Corporate Eye and share your additions to the list of phrases that destroy brand or marketing innovation. Or leave a comment here on KeySplash Creative Conversations with your brand and marketing innovation killers.

Come on. You know you have some to share!

Image: Flickr

Susan Gunelius

Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.