12 Steps to Get the Most from LinkedIn

My newest article on Forbes.com is called 12 Tips to Get the Most from LinkedIn and I offer not only 12 easy to implement tips but also links to learn more and get started immediately.

Following is an excerpt from my article:

LinkedIn has grown into more than a social networking site for business people. Today, it’s also one of the first places employers and business partners go to learn more about the people who want to work with them. It’s also one of the first places that employees go to learn more about potential leaders, managers, colleagues and so on.

Not only does LinkedIn offer information about people you consider working with, but it can also open doors to new opportunities and relationships that can benefit your career in the long term. Don’t just create your LinkedIn profile and forget it. Instead, follow the tips below to make your LinkedIn profile work for you.

You can follow the link to find out what my 12 steps to get the most from LinkedIn are.

What is your top LinkedIn tip? Leave a comment and share your thoughts.

Susan Gunelius

Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.