Kudos to Macy’s for its feel-good commercial celebrating 150-years as part of pop culture. The commercial delivers a perfect brand message for a struggling economy entering the holiday retail season. The ad was also ranked the second most liked ad by consumers between September 15 – October 12, 2008, according to Nielsen IAG Research (via AdAge.com).
Check out the ad below then leave a comment and tell us what you think?
Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
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I really liked the ad and the history behind it. I used to live in NYC and Macy’s presense is almost always felt there. I actually think it’s great that an iconic brand like Macy’s has survived for so long and managed to thrive as well.
Scott, I agree. The Macy’s store in NYC is an iconic landmark. I always loved seeing the holiday window decorating when I lived near NYC.
I enjoyed the piece, but was wondering in your research did you come across a jewerly department character possibly named yellowman? He is about 3 feet tall wearing a mask and holding a lucite type tray. I was told he existed in the 40’s and 50’s and graced the jewerly department in that era.
Don, I’m sorry, but I don’t have any information on the character you describe.
Thanks for responding.