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The 2009 Rebrand 100 Global Award Winners have been announced. If you want some inspiration on your own branding efforts and rebranding creative, take a look at the winners by following the link above. There are 100 companies listed with links to see the before and after of each company’s rebranding efforts — and not just logos. You can see websites, collateral, signage, logo guidelines, and more. It’s a great collection.
One of my favorites is the rebranding of Australia Post, the mail service in Australia. Take a look at the before and after photos from Rebrand.com showing the outside of the Australia Post retail stores. What a difference! The new look is less “airport news stand” and more modern. The creative was done by Interbrand, and it shows.
Australia Post Before
Australia Post After (concept)
Which rebranding efforts do you like the most from the 2009 Rebrand 100 Global Award Winners?
Hat tip to the Brand New for this post.
Share the post "2009 Rebrand 100 Global Award Winners Announced"
Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
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