5 Guaranteed Ways to Establish Your Reputation as an Expert via Social Media

My newest article on Forbes.com is called 5 Guaranteed Ways to Establish Your Reputation as an Expert in Your Field via Social Media and explains the 5 simple steps you need to take to build your online brand.

Those five steps are:

Publish shareworthy content.
Go multimedia.
Leverage the features of social media tools.
Join organizations and groups that actively seek experts for media opportunities.
Integrate and cross promote your efforts.

You can get all the details by following the above link to read the full article. Also, don’t forget to inject your personality into your online communications!

Susan Gunelius

Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.