6 Easy to Follow Twitter Do's and Don'ts

I shared some Twitter do’s and don’ts from my book, 30-Minute Social Media Marketing, on Bloomberg’s BusinessWeek.com this week that the KeySplash Creative blog audience might find useful. Follow the link to read the complete Twitter Do’s and Don’ts article. An excerpt follows:

Don’t overpromote.

Stick to the 80-20 rule of marketing. Spend 80 percent or more of your Twitter time on activities that are not self-promotional. No one will want to interact with you if you’re constantly talking about yourself and promoting your business. For example, the Red Bull Twitter feed is filled with useful information such as links to event information and tickets, questions posed to followers (e.g., “What’s your best Red Bull recipe?”), and replies to consumer questions. For example, when people asked for information about the sound track in a video published on the Red Bull Twitter profile, Red Bull responded not just with the title but also with a link where they could download it. Try to offer similarly diverse tweets in your own Twitter stream.

What do you think is the most important Twitter tip? Leave a comment and share your thoughts.

Susan Gunelius

Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.