Top of the Muffin to You - from Seinfeld to Vitalicious

Somehow VitaTops muffin tops from Vitalicious have been on the market without a lot of buzz (at least not in my neck of the woods). Today, I stumbled upon news that a new flavor (banana nut) was introduced. How did I miss this gem?

What a great pop culture tribute that every Seinfeld fan would love to buzz about. I think they’re missing a big opportunity to drive word of mouth on this one. Or am I just looking for any excuse to post a Seinfeld clip (guilty as charged)? What do you think?

Susan Gunelius

Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.

Comments

Scott says

April 30, 2009 at 10:21 pm

Yes, but did they just cook the tops or did they go to the trouble of cooking the whole muffin and then “popped” the tops? I think you’re right that they’re missing out on an opportunity, but maybe the Seinfeld people wouldn’t sign off on this venture.