I have to give a hat tip to ArtistMike.com for putting together a great list of bad logos.
It’s an amusing and unfortunate display of logo design gone terribly wrong, and the lessons to learn are these — hire a professional logo designer to create your logo and be sure to show it to many people before launching it to make sure there’s nothing you haven’t missed in terms of interpretation.
Check out the list of bad logos.
Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
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Well, I guess it also shows that the designer didn’t have a smutty mind – though I did once see some packaging in the UK for a kid’s product that had deliberately been designed (by the agency having a laugh) to be “visually ambiguous” – when the product manager realised it she nearly fainted. Thankfully none of the consumers noticed.
What about this one from Germany – for tow bars. I see their logo everywhere. Even the favicon looks terrible!
http://www.rameder.de/logo.gif
Alex, the logo in that link is hilariously awful! I’m definitely anti – “design by committee”, but there is definitely something to be said for making sure you show your logo to a number of different people before you finalize it. You never know what someone else might see that you could totally miss. Rameder seems to be a perfect example of that.
Just a thought – depending how you look on the Connect with Susan Gunelius section on your website reads f ‘in twitter…. (I focus on the blue buttons first)
I see what you mean! 🙂