Getting More for Your Money - Leveraging Technology to Improve Your Employer Brand

Susan Gunelius will lead a webinar for The Human Capital Institute and sponsored by Taleo on July 7, 2009 at 12:00 Eastern time called “Getting More for Your Money – Leveraging Technology to Improve Your Employer Brand.” This is a free webinar, which you can register for through the Human Capital Institute website.

The Human Capital Institute (HCI) is a nonprofit organization dedicated to driving innovative new thinking in talent acquisition, development, deployment and new economy leadership. Through research and collaboration, the HCI global network of more than 150,000 members develops and promotes creativity, best and next practices, and actionable solutions in strategic talent management. Executives, practitioners, and thought leaders representing organizations of all sizes, across public, charitable and government sectors, utilize HCI communities, education, events and research to foster talent advantages to ensure organizational change for competitive results. In tandem with these initiatives, HCI’s Human Capital Strategist professional certifications and designations set the bar for expertise in talent strategy, acquisition, development and measurement.

The webinar will teach attendees about how companies can utilize the tools of the social web, not just for marketing, PR, sales, and so on, but also for human resources functions such as recruitment and retention. Brand building, social media, and companies that provide great examples of social media strategy implementation will be discussed.

Susan Gunelius

Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.