I’m feeling a bit nostalgic today after reading two recent articles. The first was published on AdWeek about MTV’s new plans to revive MTV.com by making it a more social and entertainment-news focused online destination to compete more closely with sites like Yahoo!’s OMG and AOL’s Popeater.com. And the second was published in the New York Times and discussed how great VH1 is doing in the ratings since changing the majority of its programming to celebrity reality shows.
And that got me to thinking…
Remember when MTV actually played music videos?
If I had a dollar for every minute I watched MTV and VH1 in the 1980s…
Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
Follow Me:
I wonder if musicians even bother making videos any more if there’s no place to have them viewed, other than award shows. MTV was a unique brand and medium, now it’s just uninteresting TV, so they should just stop pretending and drop the “M” or redefine the name to “Mediocre TV”. I’m an 80’s child and miss it for nostalgic purposes, but enough of the “reality” TV already? Maybe they should launch an RTV channel and dedicate that to all the Real World/Tool Academy crap they want, but I want my MTV back.
Scott,
Well said! I’d still watch MTV and VH1 if they actually played music and/or videos. 🙁
MTV killed the video star! Killed by the hand that fed them.
Scott:
You’re so right. I miss turning on MTV back in the day, and watching music videos. MTV really sucks now days with mindless reality shows (that suck more and more as time goes on), with commercials every five minutes.