Share the post "Revealing the Marketing Magic of Harry Potter"
With the newest Harry Potter movie hitting theaters this month, I shared an excerpt of my book, Harry Potter: The Story of a Global Business Phenomenon
One of the secrets revealed in the article is:
Word-of-Mouth Marketing and an Online Buzz
Ask 100 people how they first heard about Harry Potter and the vast majority of them (if not all of them) will tell you they heard about Harry Potter from another person, such as a family member, friend or colleague.
Leveraging the power of the Internet as a catalyst to build word-of-mouth marketing is critical if you want to achieve similar success. Fans always wanted more of the Harry Potter brand, and the Internet became a place where the Harry Potter community could socialize, network and experience the brand in their own ways. While J.K. Rowling and her U.S. publisher first sent cease and desist letters to owners of fan sites and blogs, writers of fan fiction and creators of fan art, they quickly realized that allowing consumers to take control of the conversation on the social Web and make the brand their own was far more powerful than trying to stop it.
You need to give up control and let the conversation flow, too.
Click the link to read the complete article on Entrepreneur.com.
You can also follow the link read the complete Introduction from Harry Potter: The Story of a Global Business Phenomenon.
Share the post "Revealing the Marketing Magic of Harry Potter"
Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
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