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In my most recent article on Entrepreneur.com, I shared an excerpt from my latest book, 30-Minute Social Media Marketing
“When it comes to using social media marketing to build your business, the worst action is no action, and your biggest problem is being invisible, not being talked about negatively. As long as you’re part of the conversation on the social Web, you can hear what’s being said about you and massage negative perceptions about your business. But if no one is talking about you, you have no chance for growth. That means you need to get involved on the social Web as soon as possible, not only to capitalize on the opportunities that it presents to your business, but also to develop and protect your reputation.
“It’s a good idea to start with a plan that has goals and an organizing framework to keep you on track. If you start down a path on the social Web and hate what you’re doing, you can change things around. Just as you change networking and conversational approaches in person, you can do so on the social Web. The only differences are that on the social Web, you’re talking through your keyboard, and your potential audience is much, much larger.”
You can follow the link to read my 10 steps to getting started with social media marketing, and you can follow the link to download a free bonus chapter of 30-Minute Social Media Marketing which offers a 30-Day Social Media Marketing Jumpstart Challenge.
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Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
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love this so much just as i did your book and your absolutely right “ther worse action is no action” ps im picking up that 30 minute SMM book as soon as im done with the other 2 😉 stay amazin
@BlogginDre
Thanks, Andre! I think you’ll really like my 30-Minute Social Media Marketing book. If you do read it, let me know what you think about it! 🙂
i saw the list, thank you o much, really great advices and tips. social networking is nowadays very important for internet success. thanks.