The Complete Idiot's Guide to LinkedIn Now Available

Last month, my ninth book was published — The Complete Idiot’s Guide to LinkedIn — and it’s now available through all online and offline booksellers.

While this book is intended for LinkedIn beginners, it includes far more information about using LinkedIn as part of a career and business growth plan than typical “beginner” books offer. For example, you’ll learn how to establish a powerful LinkedIn presence, attract a following, promote yourself, your business, or your brand, and reach your goals.

I’m a marketer, so even the books that I write about technology always have a heavy focus on using technology to grow a business or personal brand. LinkedIn can be a powerful social media marketing tool, which is just one of the primary messages I tried to communicate in The Complete Idiot’s Guide to LinkedIn. The book is broken down into five main parts:

Part 1: Carving out Your Space on LinkedIn
Part 2: Building Your Reputation and Community
Part 3: Marketing Yourself Through LinkedIn
Part 4: Using LinkedIn for Job Searching and Hiring
Part 5: Analyzing and Retooling Your LinkedIn Strategy

A lot of people have LinkedIn Profiles, but only a small percentage of LinkedIn members truly leverage all the features and opportunities that LinkedIn provides. My goal in writing The Complete Idiot’s Guide to LinkedIn was to show readers how useful the most popular professional social networking site can truly be in helping them reach their career and business goals.

The Complete Idiot’s Guide to LinkedIn is on sale right now on Amazon and through all national book sellers.

Susan Gunelius

Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.