3 Ways Crowdsourcing Can Ignite Your Marketing

Crowdsourcing is used by more companies every day for marketing purposes.

Whether American Express is using volunteer business experts to create content for its American Express OPEN Forum site or Heineken is using customers to create Facebook content, you can find examples of crowdsourcing for content marketing purposes across the web.

In my latest article published on Entrepreneur.com, I provide 3 ways to amplify your marketing with crowdsourcing. They are:

Crowdsourcing for content marketing: Invite members of your crowd to create content for your business just like American Express does.
Crowdsourcing for social media marketing: Make it easy for your crowd to share your content and talk about it across the social web.
Crowdsourcing for design: Harness the power of the crowd for creative design at a reasonable price using websites like Crowdspring and 99 Designs.

Follow the link to read the complete article and get all of the details and tips to use crowdsourcing to boost your marketing results.

Image: Sanja Gjenero

Susan Gunelius

Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.