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Kudos to Paul Mardsen and the team at Social Commerce Today who put together an infographic filled with examples of Twitter fails by brands for a course on social media reputation management for brands that they were conducting.
The infographic not only collects some of the best examples for marketers to learn from, but Paul’s team is encouraging marketers to share it, repurpose it, and use it as they wish.
Each of the examples in the original infographic shows just how damaging social media marketing in the wrong hands can be to a brand. Don’t let this happen to you. Hire the right people to handle your social media marketing and content marketing activities, because reputation clean up is a lot more difficult and more expensive then it is to pay the right people to handle your brand’s social media marketing and reputation management from the start.
Click on the image to view the full-size infographic.
Source: Social Commerce Today
Image: West McGowan
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Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
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The infographic made me laugh out loud! At least we can all get some entertainment value from these gaffs. 🙂
Same here, Steve. Some of them are really hard to believe because they seem so outrageous, but I remember when most of them occurred and the online fallout was fast and harsh. It’s a particularly important lesson for small and mid-size businesses who are likely to outsource social media marketing and content marketing to low-cost providers. You need a provider you can trust 100%, because the damage these kinds of social media mistakes can cause to your online reputation are hard to come back from if yours is not a well-established and well-known brand.
WOW! Some of these are just bad PR from the brand’s team, but some–clearly the tweeters had to think they were logged into their personal accounts! Thanks for sharing. I got both a chuckle and a little disbelief from this one.