Ultimate Guide to Email Marketing for Business

ultimate guide to email marketing for business now available

My 11th book, Ultimate Guide to Email Marketing for Business, is now available for purchase from Amazon, Barnes & Noble, Books a Million, and all other online and offline book sellers.

It was released this week and is already the #1 New Release in digital marketing on Amazon! Get your copy soon because it’s selling fast!

Of course, book sellers will get more copies and it’s also available for Kindle and other devices, but since it was just released, most sellers are offering discounts right now. For example, the list price is $21.99, but you can get it on Amazon right now for $16.94 which is a discount of more than 20%!

What You’ll Learn in the Ultimate Guide to Email Marketing for Business

This book includes more than 200 pages of information to help you grow your email subscribers list, keep them engaged, and turn them into lifelong customers. You’ll learn to build a strong foundation first, and then, you’ll learn how to develop a comprehensive email marketing program that is designed to scale with your business.

Next, the book teaches you how to convert subscribers into buying customers and ultimately, vocal brand advocates who generate powerful word-of-mouth marketing for your brand and business. Throughout the book, I share techniques that marketing professionals (like me) use every day to build their businesses and increase their revenue using email.

Here are some of the things you’ll learn in the Ultimate Guide to Email Marketing for Business:

How to use free content to encourage people to subscribe to your email list
How to develop conversion funnels that drive people to buy from you
How to save time and keep subscribers engaged with your brand by learning how to automate your emails
How to boost conversions with list segmentation techniques that are designed to get the right messages to the right people at the right times
How to test your messages and analyze your performance using key metrics to improve your results
How to win back customers with automation and personalization strategies that are designed to build a 1-to-1 relationship with your audience
How to understand and follow the laws and deliverability rules that affect email marketing

What You’ll Get When You Buy the Ultimate Guide to Email Marketing

When you buy the book, you’ll get more than 13 chapters of useful content. You’ll also get an appendix filled with resources, including my recommendations for:

Email marketing tools
Marketing automation tools
Opt-in form tools
Landing page tools
Design tools
Images, icons, and fonts
Infographic and data visualization tools
Email deliverability tools
Facebook contest tools
Video and audio tools
File storage tools
Online course publishing tools
General form tools
Survey tools
Miscellaneous software and online resources
Website and blog resources
Books
And more

But that’s not all you’ll get when you buy the book! You’ll also get access to a variety of FREE downloadable materials including:

Buyer persona worksheet
Spam trigger words list
Subject line worksheet
Emotional triggers power words cheat sheet
Call to action cheat sheet
Autoresponder strategy template
Email marketing results worksheet
Swipe file filled with sample email messages and templates

With an insightful foreword written by Jason VandeBoom, the founder and CEO of ActiveCampaign, a leading email marketing tool, you’ll learn everything you need to know to effectively leverage the power of email marketing to increase sales and build your brand and business, so head on over to Amazon or your preferred book seller, and get a copy today!

Susan Gunelius

Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.