Share the post "Grammar Rules It’s Okay to Break in Copywriting"
This week, I published an article on Entrepreneur.com about grammar rules that are ok to break in copywriting. In the article, I identify five specific rules that copywriters can break, but I also mention that you must write copy that speaks to your audience in terms they’ll respond to.
You can follow the link above to read the complete article, and of course, you can learn more in my book, Kick-ass Copywriting in 10 Easy Steps.
Image: Entrepreneur.com
Share the post "Grammar Rules It’s Okay to Break in Copywriting"
Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
Follow Me:
Agreed! As Ogilvy said: “I don’t know the rules of grammar. If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language. “
AW, Absolutely! Great quote!