Green Billboards - The Next Phase of Green Business

Kudos to Ricoh Americas Corporation for creating the first green billboard that will be hung in New York’s Times Square on December 4, 2008. The green billboard is powered by wind and sun and will save about $12,000-$15,000 per month in electricity costs.

The green billboard is going up just in time to get some additional hype on New Year’s Eve when the ball drops in Times Square for people around the world to see. There is even a special Ricoh-Eco website dedicated to the Ricoh green billboard and other eco-friendly initiatives.

Very cool! Let’s hope this is the start of a new trend for green business!

Image: Ricoh

Susan Gunelius

Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.