JCPenney Issues Viral Warning - Beware of the Doghouse

Kudos to JCPenney for putting together a video that’s gone viral and is actually funny. The JCPenney video is called “Beware of the Doghouse” and includes a website, too. The effort promotes the JCPenney jewelry products, and the website is very interactive. Users can connect via Facebook, put people in the doghouse or send warnings, and more. It’s a fun effort that coincides perfectly with the holidays. Check out the video below.

Beware of the Doghouse- Hilarious! – Watch more free videos

What do you think?

Susan Gunelius

Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.

Comments

Scott says

December 8, 2008 at 1:07 pm

I thought the video was great and would love to see some more episodes! I’ve never really thought of JC Penney, or any other department store, as a great place to buy jewelry, but the video at least got me to visit their site, so it captured my interest.