In case anyone hasn’t seen it yet, I have to share Tanner Woodruff’s homework for a course in the Visual Communication Design program at Arizona State University. He was asked to create a clock and retail or shipping packaging for that clock for the industry of his choice. Tanner chose to create a clock for identity designers. He logged all 1,035 brands he interacted with in a 24-hour period (at least as many as he could write down) then created a clock to represent those brand interactions.
It’s so interesting to see one person’s daily interaction with brands visually like this. You can follow the link to view more pictures of Tanner’s brand clock and the packaging for the brand clock and to read about how he came to create it.
Hat tip to Brand New for this post topic.
Image: Tanner Woodruff
Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
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