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Back in 2006, the marketing team behind Axe Body Spray, deodorant and shower gel decided to create some webisodes. Clearly targeted at men, the webisodes were funny, depicting news reports about the effects of Axe products. It’s been about two years, and the videos are still going viral, making the rounds across the Internet to people who have yet to see them.
Both videos are amusing and borderline inappropriate for PG audiences. I suppose you could say the same thing about most Axe commercials, too.
Check out two of the Axe webisodes below, and you’ll see why they’re still popular online. A mix of humor and shock value along with content that is still relevant two years later make these videos somewhat timeless. Truth be told, they could have been made today or five years ago. Since content lives online for a very long time, creating timeless viral videos can impact your brand and your business for many years to come.
Warning: the first Axe video gets a bit distasteful toward the end, but is otherwise fairly harmless.
Warning: the second Axe video is a bit more crude in parts, but overall, only mildly distasteful.
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Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
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These are Great! I enjoyed your Article on Yahoo today. I want to leave some ideas on your Blog.
thanks, Bob Lewis