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Have you heard of Catholic Google? It’s a new website that is not affiliated with Google but uses Google’s search function to deliver search results that are more acceptable to the Catholic religion. Check out the logo pictured to the left.
Sounds like and looks like a trademark dispute waiting to happen (unless there’s more going on here than meets the eye).
Your thoughts?
By the way, I found this via USA Today where Cathy Lynn Grossman revealed her search for “birth control” on Catholic Google delivered a top result describing the Catholic church’s denouncement of birth control next to an ad for the pill by an online Canadian pharmacy. Looks like Catholic Google needs some tweaking if it’s going to live up to its slogan, “The best way for good Catholics to search the web.”
Makes you wonder what’s next. According to the USA Today article, the URL for Muslim Google has already been purchased but is not in use yet.
Image: CatholicGoogle.com
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Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
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I guess it all depends on how much bad publicity Google’s willing to take on if they sued. Also, the Pope might excommunicate them from the church! I love their tagline on the website “The best way for good Catholics to surf the web”. I tell you, religious folk are a hoot!