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I was left nearly speechless as I watched Microsoft’s most recent demonstration of total lameness; however, I was able to utter the words that no advertiser wants to hear at the end of one of their ads, “WTF?”
Check out Microsoft’s new “pseudoinformercial” for Songsmith below. I forced myself to sit through the torture, and it was exactly that – torture. This effort marks one more thing to add to the list of Microsoft’s complete inability to understand the marketplace.
What do you think? Are you running to try Songsmith after watching this video or staring at your screen in utter amazement of Microsoft’s latest failed attempt to connect with just about anyone?
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Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
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WATCH THIS GREAT VIDEO BY MICROSOFT NOW!!!!!
hehehe, I want everyone else’s day wrecked just like mine was. Microsoft could not sell Beer and Cigarettes on a Troop Ship!
This was a cruel joke to play on your followers young lady!
Sorry, Bob. I had to share the torture! 🙂
I toughed it out until the very end, but OH MY GOD! What the hell are they thinking? I don’t know what was worse; listenin to this drivel or watching it. I’d send this video to someone as a joke, but it stopped being funny after the first 30 seconds…
Someone please tell me this was a joke. If not, please tell me the people who dreamed this up have been put down and not mercifully either.
Yeah, someone please tell me this is an SNL skit and not a real product.