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NBC rejected PETA’s Super Bowl ad submission saying it, “depicts a level of sexuality exceeding our standards at NBC.” Of course, I have to wonder if NBC would have had the same position on this ad before the Janet Jackson half-time incident a few years ago. Regardless, while this ad may have gotten the attention of some Super Bowl viewers (or perhaps many), I don’t think it would have succeeded in converting many of them to vegetarianism. However, I think NBC got this one right based on this image from the ad:
Check the complete commercial out below.
Peta’s Banned 2009 Superbowl Ad – Watch more free videos
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Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
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I’m not convinced, but was highly amused to see Whoopi Goldberg’s re-enactment of the commercial on The View. Maybe they should have had Sea Kittens (Fish), Sea Gerbils (Shrimp) and Sea Bunnies (Lobsters) frolicking with the scantily clad ladies. I won’t mention Sea Guinea Pigs (Crabs) because they might have been present…
Hey…where’s the email link? I want to send it to my husband for valentines day.
This ad misses on so many levels. It doesn’t connect the dots if you will, other than I’m a typical guy and I’ll always look at girls like these!
Here is some food for thought, excuse the pun.
Are you sending ransom notes to your prospects?
1. You and the Kidnapper have a lot in common. Your prospect doesn’t trust either one of you! They also think you, and the Kidnapper are unreasonable in your demands, and they hate having to give you their money!
2. Get to the point and keeping it Simple?
We have your golf clubs, give us the money or Else!
3. A badly written ransom note (communicating) and the kidnappers will have to keep the clubs! A badly written ad will never get read!
4. Remember: the kidnapper always engages the reader with a Question, i.e. Do you want to see your clubs in one piece again? So should you, and they always list a few benefits while asking the question like, without your clubs you’ll be spending Sundays with your husband, and you’ll be losing business by not sucking up to your clients!
5. Kidnappers: Keep it real simple, they know the reader will read the note very fast, and have trouble paying attention. Sound’s a lot like your prospects doesn’t it.
6. Constructing Your Note, What separates your note, (ad) from other threats is the presentation. You should choose a design that is eye-catching, but not overly flashy. Remember, you only have seconds to make a good impression!
7. A good ransom note: (ad) doesn’t mince words, make sure you’re sending an effective note, (ad) that conveys a fast unforgettable message.
8. Considerate, Ad writer’s must pay attention to color and font compatibility, don’t mix and match various sizes, shapes, and serifs of fonts, like the kidnappers.
9. You want: the reader to get to the end of your note (ad) quickly!
10. Call to action: “Deliver the money or I will destroy your clubs”, no good kidnapper forgets this and neither should you, or you just wasted a lot of paper and glue!
Note: an X-acto knife will slice clean lines, and Elmer’s Glue is better than rubber cement, because you can easily wipe away the excess.