Seriously, why bother? When I first saw the new Blimpie logo, I wondered if it was a joke. Alas, it’s real and it’s not impressive. In fact, it’s hard to even call it a logo design at all. Your thoughts?
Hat tip to Brand New for this logo redesign.
Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
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I am Speechless………………………………………………………….
It’s a logo, sort of, developed as a simplistic type-only statement. Unfortunate they’ve taken away the unique type style, but what concerns me even more is the “me-too” tagline. The “America’s…” thing has been done by many. Martin, for example, is “America’s Guitar.” So why not do something unique?
Bob, that was my first reaction, too!
Steve,
You’re absolutely right. The new logo is boring and does nothing to make the brand stand out from competitors or just about any other “me-too” brand in any industry. It seems like such a wasted opportunity.
the new logo is as weak as the company is, it’s a loser, a real loser!