I love creative ambient media, so when I stumbled upon this ad for shiatsu massage at the Revita Beauty Spa in Brazil on Adgoodness, I had to post it here, too. While I admit, the ad might get dirty as people walk on it, I think the placement and creativity is excellent. This ad will definitely get noticed.
The copy simply says, “Relax with Shiatsu,” and includes the Revita logo and phone number. I think this ad is a great example where simple copy and clever ad placement can work very well. What do you think?
Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
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There is a great Simple lesson here, we preach to contractors. You only get to say one thing! What are you going to say?
“Relax with Shiatsu,” would be all they could hope to have someone remember, they will never remember a phone number,url or a promise of some sort.
I would have asked a question myself, something to engage the prospect.
What a powerful thing to be inside someones head, if only for an Instant! What are you going to do with that? hmmm,
“Relax with Shiatsu,” The shiatsu massage at the Revita Beauty Spa in Brazil, is the most relaxing thing you can do for yourself. We absolutely positively promise you have never experienced anything that will give an out of body experience that will last for weeks and weeks. You can find our spas at 25 convenient locations, or you can simply call us at blah, blah blah!
A real Branding freak might have a problem with her white pants getting all dirty!
Think I’m kidding, try and memorize the side of a plumbers truck going 70 miles an hour, while talking on your mobile phone!
Don’t say one thing! Ask one thing!