Share the post "Snuggie Bar Crawl – Stay Cozy and Warm While You Get Your Drink On"
I’m assuming you’ve seen the hilarious commercial for the Snuggie – the blanket with sleeves. Of course, the commercial isn’t meant to be funny, but it is — really funny. What’s funnier than the commercial is the cult of Snuggie users that has developed around the product. It seems like people either love the Snuggie and find it liberating or hate it and wonder why one would ever buy a Snuggie. For the Snuggie-lovers out there, a new charity event called the Snuggie Bar Crawl is sweeping the nation. One thing is for certain, the Snuggie gets a lot of word-of-mouth marketing. It’s closing in on the Sham-Wow.
In case you haven’t seen the full Snuggie commercial, you can check it out below. I laughed out loud the first time I saw this and the person I was watching with noticed that the grandfather character looked like he was wearing a KKK robe minus the hood. I guess he wasn’t the only person who noticed that because the same concept is included on a YouTube parody video (check that out below, too).
First up – the original (real) Snuggie commercial.
Next, the parody with the KKK reference.
Finally, a very funny parody that made me laugh out loud (warning, this one includes curse words).
Share the post "Snuggie Bar Crawl – Stay Cozy and Warm While You Get Your Drink On"
Susan Gunelius
Susan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing.
Follow Me:
My blood red Snuggie keeps me warm while worshiping my dark master…I’m still waiting for them to add “Dark Abyss” black to their color selection before I order another.
Few people know that the Snuggie was developed from the original costume planned for Darth Vader, but then Lucas went with the whole electronic/mechanized suit with helmet.
Too funny! I remember my kids wanted one until they realized, Jeepers mom, our houserobes do the same thing! 🙂
Barbara
Barbara, that’s a great story. Your kids are very smart! 🙂